The caravanning market in Germany
Motor caravans keep high prior-year level
The strong upward trend in the first two months didn’t continue in March 2014 and gave the German leisure vehicle market a mixed quarterly result:
In the first quarter of 2014 the interest in motor caravans remained at the same high level as in 2013: A total of 6,002 newly registered vehicles meant a slight decrease of 2.3 percent compared with the first three months of 2013. The Federal Motor Transport Authority (KBA) reported 3,511 caravan registrations for the first quarter of 2014. This is a decrease of 10.8 percent compared to the same period last year.
It can be expected, that the registrations significantly grow in April 2014 because of the late timing of Easter and can substantially compensate the arrears.
The integrated image and advertising campaign 2013/2014 of the CIVD makes caravanning desirable.
Together with its members, the CIVD has launched the largest image campaign of the association's history ... more