Record sales of new caravans and motor caravans
At €6.5 billion, the lion’s share of the industry’s sales revenue was accounted for by the sale of new caravans and motor caravans – which, thanks to a marginal increase of 0.4 percent, exceeded the previous year’s record figure. Some €2.6 billion of these sales were consummated in the export market. Sales of new motor caravans reached 5.4 billion euros – a figure nearly as high as the record set in 2018. Sales of caravans contributed an additional billion euros to the industry’s total revenues – a robust sales-growth rate amounting to 2.7 percent relative to the prior year.
Sales of used motor caravans and caravans rose sharply
Sales of used motor caravans and caravans were brisk in the German market last year, reaching €4.1 billion – a new all-time record. This represents sales growth amounting to an impressive 9.3 percent over 2018; the motor caravan and caravan sectors performed on a par with each other in this regard, registering sales growth of 9.0 percent and 10.5 percent respectively. The fact that this figure was not even higher is attributable to a lack of supply, rather than demand.
All sectors of the German caravanning industry achieved record sales in 2019
The record sales registered anew by the German caravanning industry in 2019 are also attributable to the accessories sector, which registered sales growth amounting to 6.3 percent. Total sales exceeded €1 billion for the first time, and all three industry segments set new all-time sales records. “The fact that our industry has registered record sales once again means that our ambitious expectations for 2019 have been fully met,” said Daniel Onggowinarso, Managing Director of the caravanning industry association CIVD, pleased. “Caravanning is more popular now than just about any other holiday option, and the caravanning target group is characterized by above-average purchasing power and consumption. We are thus expecting to see sales in all three segments increase in 2020 as well, and they might even exceed €12 billion for the first time in the industry’s history,” Mr. Onggowinarso noted optimistically.
This press release contains estimated figures as at 10 January 2020.
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