Image Campaign

New image campaign brings uniqueness and multifacetedness of caravaning to life.

In October 2018, the new caravanning image campaign was launched, with which the positive perception of the holiday form is further strengthened and even more people are encouraged to discover holidays with caravans and motor caravans for themselves.
Due to its high reach, television is the best medium for attracting the greatest possible attention from caravanning-savvy target groups. The spots can be seen in the proven premium environments such as news and sports reporting on the public broadcasters. In addition, infotainment formats on n-tv as well as high-quality entertainment formats on the private channels Sat.1 and Pro7 will be added.

The TV commercials show unique holiday experiences that are only possible with a leisure vehicle. Sympathetic and unadulterated actors take viewers on an individual journey through the impressive and varied landscapes of Croatia and Slovenia and experience unforgettable moments – from adventure to relaxation. Thus, the facet wealth and the singularity of the vacation form are perfectly captured. The campaign motto “You can do everything. But you don’t have to” sums up the unique selling point of caravanning – to be able to organise your holiday spontaneously and self-determined. Emotion and authenticity were the top maxims when developing the concept, which is why the campaign was implemented with a real family and real friends who are actually caravanning enthusiasts.

Increased focus on younger target groups

In addition to the classic caravanning target groups of couples over 50 travelling alone with a semi-integrated motor caravan and young families with a modern caravan, young active holidaymakers are now also being targeted with their own TV spot. Three friends in their mid-20s experience a thrilling, unforgettable holiday trip in a compact, sporty and agile van conversion.

Consistent further development of successful predecessor campaigns

The impact of the three previous campaigns is clearly noticeable, as advertising analyses and, above all, the records for new registrations of leisure vehicles and industry sales show. Caravanning as an attractive leisure activity has reached every corner of society. The new, fourth generation of the campaign is now developing the previous, very successful measures in a meaningful way. The new campaign communicates more freshly and cheekily and thus sets new impulses.

Consumer portal caravaning-info.de and digital caravanning channels

The TV spots lead to the CIVD consumer portal caravaning-info.de, which offers all information about caravanning. Exciting videos, photos and travel reports ignite the desire for caravanning and offer experienced caravanning fans as well as newcomers tips and information regarding vehicles, destinations, vacation planning and useful accessories. With a few clicks interested visitors can find caravan and motor caravan dealers as well as information on caravanning fairs in their proximity. Here, members of the CIVD can present their company on their own sub-pages.

The advertising campaign is also presented on Facebook, Instagram and Youtube in an eye-catching and authentic way. The CIVD also maintains contact with interested consumers via a newsletter. The digital communication is topped off by significantly expanded online advertising, which appeals in particular to all those who cannot be reached via classic television.

Enjoy the variety of caravanning as a couple - the TV spot for couples over 50 travelling alone
Es ist Deine Zeit für Genuss und Erlebnisse
ABSPIELEN 0:00 / 1:1 1:1
Menschen & Blogs / Oktober 2018
A road trip with friends - the TV spot for young active holidaymakers
Es ist Deine Zeit für Abenteuer und Freundschaft
ABSPIELEN 0:00 / 1:1 1:1
Menschen & Blogs / Oktober 2018
Relaxed holidays that make young and old happy - the TV spot for young families
Es ist Deine Zeit für Familie und Entspannung
ABSPIELEN 0:00 / 1:1 1:1
Menschen & Blogs / Oktober 2018
Es ist Deine Zeit für Genuss und Erlebnisse
1:1
1:1
/

Enjoy the variety of caravanning as a couple - the TV spot for couples over 50 travelling alone
Enjoy the variety of caravanning as a couple - the TV spot for couples over 50 travelling alone
Es ist Deine Zeit für Genuss und Erlebnisse
ABSPIELEN 0:00 / 1:1 1:1
Menschen & Blogs / Oktober 2018
A road trip with friends - the TV spot for young active holidaymakers
Es ist Deine Zeit für Abenteuer und Freundschaft
ABSPIELEN 0:00 / 1:1 1:1
Menschen & Blogs / Oktober 2018
Relaxed holidays that make young and old happy - the TV spot for young families
Es ist Deine Zeit für Familie und Entspannung
ABSPIELEN 0:00 / 1:1 1:1
Menschen & Blogs / Oktober 2018
Enjoy the variety of caravanning as a couple - the TV spot for couples over 50 travelling alone
Es ist Deine Zeit für Genuss und Erlebnisse
ABSPIELEN 0:00 / 1:1 1:1
Menschen & Blogs / Oktober 2018
A road trip with friends - the TV spot for young active holidaymakers
Es ist Deine Zeit für Abenteuer und Freundschaft
ABSPIELEN 0:00 / 1:1 1:1
Menschen & Blogs / Oktober 2018
Relaxed holidays that make young and old happy - the TV spot for young families
Es ist Deine Zeit für Familie und Entspannung
ABSPIELEN 0:00 / 1:1 1:1
Menschen & Blogs / Oktober 2018
Brand cooperations

The Caravanning Industry Association and its marketing company Caravaning Informations GmbH (CIG) regularly succeed in increasing the reach of the caravanning advertising campaign, reaching new caravanning-savvy target groups by cooperating with partners from other industry branches.

 

 

Caravanning Industry Seeks Workers The caravaning industry is growing - and so is the demand for skilled workers. The new recruiting website SonnigeKarriere.de bundles open positions in the industry. Find out more
Department Marketing & PR The association's marketing company initiates numerous marketing and PR measures to increase the awareness of caravanning as a holiday form. Find out more
National and International Fairs The trade fair landscape is not only developing positively in Germany - caravanning fairs are also popular abroad. Find out more
About the Association The Caravanning Industry Association (CIVD) has represented the interests of the industrial branch of the caravanning industry since 1962. Find out more