In order to illustrate this flexibility and the multifaceted nature of this form of vacation, and at the same time to encourage even more people to discover vacationing with a leisure vehicle for themselves, the CIVD is once again relying on a new comprehensive cross-media campaign, at the center of which are new TV commercials. Due to its high reach, television is the best medium for achieving the greatest possible attention among target groups with an affinity for caravanning. The spots can be seen in the tried-and-tested premium environments such as news and sports coverage on public broadcasters. Infotainment formats on n-tv, Welt and Eurosport will also be featured.
The films were shot exclusively in Germany. This pays tribute to the current trend toward vacationing in one’s own country, and Germany, from the coast to the Alps, has breathtaking and multifaceted landscapes to offer that reflect the diversity of caravanning.
When working with cooperation partners from other industries, the Caravaning Industry Association and its marketing company Caravaning Informations GmbH (CIG) regularly succeed in increasing the reach of the caravanning advertising campaign and reaching new target groups with an affinity for caravanning.
CIVD has won German Brand Award
The current campaign for which CIVD’s Public Relations Committee develop a briefing that focuses on emotionalism and authenticity, is still running. However, the concept for a new one is already in the drawer since even the best advertising needs fresh impulses regularly. The GBA is an additional incentive to further develop the successful measures.