04.09.2020

At a high level: caravanning industry records a decline in sales

The German caravanning industry suffered a decline in sales in the first half of the year. However, the sales volume remained at a high level of 5.75 billion euros. Domestic demand was robust despite Corona, but weak exports caused business with new vehicles to shrink. Sales of used vehicles in Germany, on the other hand, actually increased noticeably, and since new registrations in Europe are rising again, the decline in sales should soon be made up for.
With total sales volume of 5.75 billion euros, the German caravanning industry achieved a good result in the economically difficult first half of the year. However, despite robust demand for motor caravans and caravans in Germany, revenues fell by 6.1 percent. The reason for this is the Corona-related weaker export of leisure vehicles made in Germany. Business with new vehicles fell by 12.6 percent compared with the first half of 2019 to 3.1 billion euros. Motor caravans accounted for 2.66 billion euros of this figure, a drop of 10.3 percent. With new caravans, the industry generated sales of 442 million euros. That is 24.2 percent less than in the same period last year. “Since new registrations have been on the rise again since June with the easing of the corona measures in Europe, it will probably only be a matter of time before we have made up for the dip in sales from the spring,” says Daniel Onggowinarso, Managing Director of the caravanning industry association CIVD confidently.

Business with used leisure vehicles is growing

Sales on the used vehicle market in Germany even grew in the first half of the year. Corona gave the sector a run on its products. Between January and June, the dealerships had a turnover of 2.15 billion euros in used caravans and motor caravans – a record. This represents an increase of 4.9 percent compared to the same period last year. “The demand on the German used market partly exceeds the supply, since motor caravan and caravan owners want to use their vehicles right now and do not want to sell them,” says Onggowinarso.

The accessories business, the industry’s third business unit, declined slightly in the first six months (minus 5.5 percent) to just under half a billion euros in revenue. “Here, too, we expect sales to rise in the second half of the year,” Onggowinarso says optimistically.

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Marketing & Public Relations



Marc Dreckmeier
Director Marketing & PR
Tel: +49 69-704039-18
marc.dreckmeier@civd.de

 



Daniel Rätz
Marketing & PR Manager
Tel: + 49 69-704039-28
Mobile: +49 152 08921101
daniel.raetz@civd.de

Contact

Caravaning Industry Association e.V.

Hamburger Allee 14
60486 Frankfurt am Main
Germany