Public Relations

In collaboration with partners from other industries, the Caravanning Industry Association and its marketing company, Caravaning Informations GmbH (CIG), have regularly been able to increase the scope of the caravanning advertising campaign and reach new caravanning-related target groups.


Collaboration with Milkana

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The CIVD has developed together with the premium brand Milkana an eye-catching on-pack and point-of-sale promotion campaign, especially for the group of the processed cheese, presenting our travel form to the potential caravanning interested audience.

Families with children are the core target group of Milkana. These are also target group of the caravanning industry. As the market leader, with over 90 percent brand awareness, Milkana is an attractive cooperation partner, who is represented in the entire German food retail, which ensures a strong, broad impact of the promotion campaign.

Incentive for the consumer is an attractive competition with "5 times a week vacation in the motor caravan" as main award. The promotional campaign ran from April to the end of August 2013.

Accompanying actions:

  • 4 million on-pack stickers
  • 4.000 displays for the secondary offering
  • Internet presence
  • Flyers

 

 


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Collaboration with Royal Canin

With the slogan "For a relaxing holiday with dog" Royal Canin and the Caravanning Industry Association (CIVD) started a competition for caravanning travelers with dog.

From September 2013 to January 2014 participants could win monthly a one-week holiday in a comfortable motor caravan for four people (and of course a dog).

Please see: www.royal-canin.de


Collaboration with Rei in der Tube

The holiday form caravanning was presented at about 900,000 "Rei in der Tube" campaign packages in the entire food retailing (except Rossmann and Penny) in Germany. With this package the customer could win one of five one-week trips in a motorhome for four people

On trade the campaign packages were presented in 50,000 counter boxes and 500 displays.

Accompanying actions:

  • Internet presence/online campaign on www.rei-in-der-tube.de
  • Campaign presence on 100,000 ADAC travel documents
  • Internet banner advertising (3.3 million contacts)

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