Implications of the Corona Crisis for the industry

How does the corona pandemic affect the caravanning industry?

The corona pandemic has plunged the economy into a crisis. The caravanning industry is also affected: Supply chains came to a standstill, the production of leisure vehicles had to be temporarily suspended and vehicle sales dropped abruptly. In the meantime, the assembly lines are running again.
Almost all German and European manufacturers had to temporarily stop production for several weeks. One of the reasons was that supply chains came to a standstill because suppliers had also temporarily shut down or stopped production. Even within the EU, the flow of goods was not as fluid as usual. In the meantime, all manufacturers and suppliers are running their production lines again.

Abrupt slump in sales and turnover

The year 2020 began with record demand, which is why the trade enjoyed an excellent order situation until March. Due to the Corona pandemic and the measures taken to combat it, the important season-opening events at retailers and manufacturers had to be cancelled and the retail outlets subsequently closed down completely. This led to an abrupt slump in vehicle sales and deliveries and correspondingly dramatic losses in sales, which were accompanied by liquidity bottlenecks for many companies.

Strong catch-up effect – no drop in demand

So far, individual forms of holiday such as caravanning have emerge from the corona crisis better and faster than forms of travel based on the use of mass transport. Especially in the current situation, caravanning is one of the safest forms of holiday.

By buying a motor caravan or caravan, many of our customers are also fulfilling a life-long dream that they have been planning and saving for years. It remains to be seen to what extent the reduced purchasing power and consumer spending as a result of the economic downturn caused by the corona pandemic in Germany and Europe will impact sales figures. But against the background of a lack of alternative travel options, we do not expect that purchasing considerations will be affected by the Corona crisis in the long term.

Impact on customers What are the effects on dealerships and what changes have customers to expect? Find out more
Effects on caravanning tourism How does the corona virus affect caravanning tourism? Find out more
Impact on the CARAVAN SALON Here you will find information on the leading trade fair for the caravanning industry in the times of the Corona Crisis Find out more