Public Relations

Through its traditional public relations work, the CIVD is an independent and expert contact for journalists and media representatives in the industry, and thus functions as an interface to the public. The Press (and Public Relations) Department supplies press representatives from other industries in particular with current figures and the latest information related to mobile leisure. The objective of the association's public relations work is to increase the general public’s understanding of caravanning as a form of tourism and leisure, and to familiarize it with the industry's products.

Through its media activities, the CIVD continuously provides industry information to more than 400 journalists in all sections of the media. This guarantees year-round continuous ­reporting on the issue of caravanning in the press, on radio and TV, and on the Internet.

In addition to supplying facts and figures, another objective of CIVD’s media activities is to ensure that journalists can actually experience caravanning. The annual CARAVAN SALON press journey ideally lends itself to this purpose. In 2010, 24 journalists from radio, TV and print media researched the various options offered by caravanning as part of a tour through the south of Sweden.